Friday, December 12, 2008

World's Finest Gift Card in Plain English


The only gift card in the world - in plain speak. Direct from the creators.

The idea came to me after 2 years of struggling to find a commercial vendor who would finance an expansion on our Inn. The PineCrest Bed and Breakfast Inn is located in an 1825 6000 SF historic home and has long history of housing guests from away.

During the peak season and special holidays, the Inn fills to capacity and over the course of a year, hundreds of guests are turned away to look for lodging somewhere else. The PineCrest is the only Inn in Gorham, Maine, home to the University of Southern Maine and the great Sebago Beer Company.

After much thought and discussions with private investors, the idea struck me. Create an affordable gift card that was different then any other. A gift card or gift certificate that would reward those who purchased it. But not with a discover card style rebate. I wanted a real big reward. Since the capital raised from the gift card was going to create more rooms and an amazing list of amenities, the reward would not only be equal to the original purchase but more.

Since the proceeds from the gift card is the same as a small investment we would treat the buyer of the gift card like an investor. Give them a return on their gift card. And like a really good investment, make sure they got their money back. So the gift card pays a 4% return or cash back rebate to whoever buys the card. And pay the return even if the card is redeemed and when the Inn someday changes hands, pay everyone back the full purchase price of the card.

Of course we can't have everyone redeeming their cards at the same time so we have to limit the number used each month. And during the times of peak demand we have to limit how many cards are redeemed in one visit. But thats really they only restrictions on the cards.

Since the PineCrest is the most convenient bed and breakfast in southern Maine, I know people will get their money's worth. The PineCrest is located only 15 minutes from Portland, 12 minutes from the Airport, 2 hours from Boston, 25 minutes from Freeport and LL Beans, 40 minutes from Kennebunkport and only 15 minutes to Sebago Lake.

The Inn provides high quality rooms and some of the best prices in the region. Each room comes with complementary wi fi, full served breakfasts and a membership at the PineCrest Club, a private restaurant with live jazz and wine and draft beer bar.

For more information on how the Inn go to www.pinecrestmaine.com or for the gift card or certificate go to www.visitmainegivecard.com

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